Posted by on January, 22 2018 in Human Systems Integration, Psychology and the design of everyday things, Transportation

Advanced driver assistance technologies (ADAS) are becoming more and more common in new automobiles but questions remain about whether or not this technology is doing what it is really intended to do.  Driver confusion and some degree of trepidation may impede consumer adoption of this technology. 

Some of this technology is entirely infused into the car's operation and barely noticeable (eg anti-lock brakes and tire pressure monitors) while other technology is very pronounced and often jarring, scaring the daylights out of the driver the first time they happen.  Drivers can be confused over how these safety technologies work or if they are even present. This raises the question about the newest, most sophisticated, and priciest new ADAS systems: Are they truly being embraced by drivers, thus moving the safety ball farther down the field? Or are they baffling nuisances that are eventually shut down, unused, or avoided out of frustration, annoyance, or uncertainty? Even more interestingly, are they truly paving the way for the semi-autonomous and autonomous cars now in the pipeline, as manufacturers seem to be counting on?  Read more here: